APPROACH

Tap Ideon’s refreshing capabilities: Marketing Strategy–a dreamteam synergy for strategic marketing and branding plans, campaign development and competitive advantage. Ideation–an imaginative thinklab for innovative and creative ideas, insights, thinking, research and solutions. Account Planning–a visionary braintrust for brands, knowing what makes customers tick via ideas, research, intelligence, analysis and results.
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Marketing Strategy A data-crunching dreamteam of synergy for strategic marketing, branding and campaign development plans. Ideon’s marketing strategy will lead you out of dead-ends, and into broad meadows with rich possibilities. Here we combine perceptive, holistic insights with pragmatic and systematic skills to guide strategic direction for marketing, branding, customer relationship development and other plans. With actionable competitive intelligence, product/service differentiation and marketing segmentation strategies, Ideon propels your growth and sustainable advantage far ahead of the pack.

Ideation An imaginative thinklab providing innovative and creative ideas, insights, thinking, research and results. Here we invent creative marketing solutions that range from incremental to revolutionary producers of increased value and positive change. With a seasoned, cross-disciplined approach, we know how to keep the customer and big-picture in perspective to truly consider all aspects of the challenge. Using a wider scope and the dedication to dig deeper to reach the core, we net actionable answers that drive companies and brands to the next level in marketing. Fresh insights, big ideas, discovering bright opportunities, imagining new solutions, Ideon puts ingenuity first.

Account Planning A comprehensive brainstrust for account planning, Ideon discovers what makes consumers tick via quantitative and qualitative research, intelligence, analysis, vision and performance tracking. Here we leverage large-scale account planning expertise to bring your consumers front and center, drawing strategic insights about products, brands and markets, inspiring creative campaigns and building meaningful relationships with your consumers. As online channels disintermediate traditional media and brand speak directly to consumers, we use visionary planning to optimize your marketing to meet customers’ desires and sustain maximum impact.

ABOUT US

A breath of fresh air flows through Ideon highlighting the potential in your business, sparking new, inspiring marketing ideas. We’re strategic planners, insightful analysts, big-picture thinkers and creative minds who dig deeper to deliver incisive marketing analysis, fresh perspectives, rich strategic insights, and sustainable marketing growth. Just the right talent to make our ideas shape your new world.

We’ve developed revolutionary insights, launched kinship-building marketing campaigns and evolved brands across diverse industries. Ideon is a world rich with new ideas to propel companies and brands to new growth. Discover how Ideon can help you with the nimble go-forward marketing strategies you need to succeed.

TEAM

Ideon is a braintrust of unique minds who are poised to tackle your marketing and business issues, discovering the insights to drive your company and brand to new heights.

ANDREA KATZ

Andrea is Ideon’s chief Ideonista—a senior marketer with a love for ideas who has worked on a variety of Fortune 1000 brands—Estee Lauder, KPMG, Virgin Atlantic Airlines, Pearson, Thomson/Reuters and for many agencies—Agency.com, BBDO, Fleishman Hillard, Interbrand, and TCG across multiple industries creating smart, bold and fresh strategic marketing and enriched account planning work with global impact.

+ MARTYN STRAW

+ VALERIE GARRAL

+ JOSHUA LEVI

+ DAVID MILES

+ OBJECTIVE SUBJECT