When one of the top 10 retail banks wanted to launch a new credit card, Ideon’s insights shaped the brand. Ideon’s account planning uncovered that bank customers own extraordinarily high brand affinity, but that better marketing communications could contribute to greater customer loyalty. The new launch leveraged the bank’s brand equity as a relationship-focused financial service provider. In 2007 the communications outreach beat plan at 101%, making this marketing initiative a standard in the banking industry.